Bankloch

The phrase " too many meetings " resonates widely among employees in the corporate sphere. This pervasive sentiment clashes with the pressing need for executives to boost productivity, prompting a reevaluation of the meeting culture in many organizations. Consider these startling statistics: Organizations devote an estimated 15% of their time to meetings. A staggering 71% of these meetings are deemed unproductive by participants. The average employee spends around 4.5 hours in meetings weekly, with 30% of employees reporting over 5 hours. The higher one climbs the corporate ladder, the more meetings one participates in : CEOs can spend up to 72% of their time in meetings, upper management about half, and middle management around 35%. Yet, the irony lies in the simultaneous complaints of employees about insufficient alignment and communication among colleagues, a perceived disconnect with management, and a lack of bottom-up involvement. These issues are often addressed by conv...

Every business inevitably engages in a   checkout journey . In B2B contexts with low-volume but high-value transactions, this can be a lengthy, manual process. Nevertheless, the same three key steps can always be identified: Finding and Selecting a Product or Service Collecting and Delivering the Product or Service Paying for the Product or Service These 3 steps can always be identified, but they may vary in sequence depending on the specific use case. Optimizing each step to be as frictionless as possible for the customer is a crucial aspect of conducting business. Let’s delve into these three steps in more detail. Step 1: Finding and Selecting a Product or Service This step focuses on creating awareness for your business and guiding customers to the right choice from your catalog. It corresponds with the 'SEE' (creating visibility for initial contact) and 'THINK' (where the customer considers a purchase and identifies their needs) stages of the Google model. In physic...