Skip to main content

Posts

Showing posts with the label notifications

Notification management - Don’t underestimate its importance and complexity

With the rise of digital platforms and marketplaces and the gig-economy as a whole, applications send more and more notifications to their users. These notifications can be a very helpful tool for calling users to action and driving engagement on the platform but can also lead to notification fatigue (especially as all digital platforms send dozens of notifications).   A good notification strategy is therefore essential . At the same time, setting up the tooling to support this notification strategy is also of upmost importance. Such tooling should be able to implement the different features of a good notification manager at a low cost. Unfortunately most firms still build such a notification manager from scratch, resulting in a poor result (in terms of configurability, intelligence and usability) and hundreds of mandays spent on it. It is therefore better to work with a tool which manages all aspects of such a   notification manager . Unfortunately, in the world ...