B2C PFM fintech apps have always been a difficult business. Consumers love free financial tools, but very few are willing to pay for them. At the same time, neobanks like Revolut and N26 have invested heavily in Personal Financial Management (PFM) features directly inside their banking apps, making it increasingly difficult for standalone fintech apps to differentiate. Traditional banks are still behind in many areas of financial guidance, but the consumers most interested in advanced PFM functionality are often also the ones most willing to switch banks entirely. And yet, despite the challenging business model, the underlying problem remains enormous: financial literacy is still alarmingly low . Modern society expects people to make increasingly complex financial decisions. Mortgages, pensions, taxes, investments, inflation, insurance, digital fraud, Buy Now Pay Later services, crypto… all require a certain level of financial understanding. But very few people were ever pro...
A weekly blog with articles on the future of financial services sector and more particular specifically Fintech, but also on topics, like IT and digitalization and its impact on the world (like e.g. mobility). #fintech #bankingsector #innovation #bankingtechnology