In a time of real-time, instant payments, it is strange to see that companies providing pre-paid gift vouchers are still massively being created and continue to grow. At first sight buying such a gift voucher has only disadvantages, as it converts liquid currency to a product, with less favorable qualities (i.e. can only be consumed in certain shops or even in only 1 shop and usually limited in time). There are however many good reasons for the existence of such gift vouchers: In many countries there is a fiscal advantage for employers to offer such gift vouchers to their employees or to their business relations. Of course the government limits the amount and frequency (usually only for specific occasions) at which such vouchers can be offered and limits the places (usually can only be consumed in that country) where they can be consumed, but it’s still a very interesting way for businesses to offer a highly liquid advantage/gift at a lower cost. A gift voucher is often a ...
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