Bankloch

Fintech and customer-centricity go hand in hand . The Fintech movement originated from the observation that traditional incumbent banks insufficiently served their customers and focused too much on their own interests. This customer-first focus of the early Fintech pioneers is still at the heart of most Fintechs today, which means also that customer-centric design is a top priority for most Fintechs. Although every company preaches to be customer-centric, very few companies have properly implemented it. While simple at first sight, i.e.   continuously listen to your customers and design according to their needs , in reality this is much easier said than done. In certain cases it might not even be the best strategy, i.e. a product-centric approach, where a Fintech start-up pushes its own product vision towards the customer, might be a more successful recipe. In this blog, I hope to give some   pitfalls and best practices   in adopting a customer-centric approach. Obviously...