Bankloch

Every business inevitably engages in a   checkout journey . In B2B contexts with low-volume but high-value transactions, this can be a lengthy, manual process. Nevertheless, the same three key steps can always be identified: Finding and Selecting a Product or Service Collecting and Delivering the Product or Service Paying for the Product or Service These 3 steps can always be identified, but they may vary in sequence depending on the specific use case. Optimizing each step to be as frictionless as possible for the customer is a crucial aspect of conducting business. Let’s delve into these three steps in more detail. Step 1: Finding and Selecting a Product or Service This step focuses on creating awareness for your business and guiding customers to the right choice from your catalog. It corresponds with the 'SEE' (creating visibility for initial contact) and 'THINK' (where the customer considers a purchase and identifies their needs) stages of the Google model. In physic...

In today’s design of (software) solutions, providing a   frictionless user experience   is (and should be) a top priority within every organization. While payments have already gone through a   major evolution  eliminating much of the frictions (from cash payments to card payments up to contactless card payments and mobile payments), the entire checkout process at a merchant is still a complex and not very user-friendly experience. And when I talk about the   checkout process  this includes not only the payment process, but also steps like scanning the products or asking the bill (e.g. in a restaurant), loyalty card scanning, coupon and discount management, handling guarantees (warranties) and delivering the cash ticket (and potentially VAT ticket or invoice generation). Integrating all those steps into a   single, fully frictionless experience  should not be that complex, as all technology exists already today. Evolutions need to ta...