The internet is undergoing a seismic shift and the numbers say it all: 60% of Google searches now end without a click. Over 51% of all web traffic in 2024 came from bots, with OpenAI’s GPT bots accounting for 13% and Googlebot just 8%. Only 1 in 5 web visitors is now human. Companies lost $238.7 billion in bot-related costs in 2024. Wikipedia has lost over 1.1 billion monthly visits since 2022. Google’s search share has dipped below 90% for the first time since 2015, according to Statcounter. ChatGPT processes 1 billion queries daily (already 7% of Google’s volume) and dominates with 80% of the AI search market. These are not just SEO evolutions or the latest round in the search engine wars. They signal something much deeper: a foundational shift in how people search, access and consume information online . People are no longer typing disjointed keywords . They are engaging in full conversations : asking questions, sharing context, and seeking advice in...
For decades, banks have fulfilled two core functions: Financial Intermediation : collecting deposits and channeling them into loans and investments. Payment Facilitation : enabling the smooth transfer of money between individuals and institutions. However, these traditional roles are becoming increasingly commoditized. The digitalization of money and banking services has stripped away many of the distinguishing features banks once relied on - such as in-person service and branch networks. Meanwhile, third-party providers and Banking-as-a-Service (BaaS) platforms now offer modular financial services that any institution can adopt, further eroding differentiation. The new generation of customers - more digital-savvy and less loyal - readily switch to providers offering better rates or superior technology. As a result: Competition has intensified , shrinking profit margins (e.g. reduced fees on international payments) and triggering aggressive price-based campaigns (such as high-yield sav...