With knowledge management becoming increasingly important across organizations — and people with diverse skills collaborating more frequently on shared deliverables — a strong document management strategy is essential.
Unfortunately, even in small tech firms, defining a good strategy is already challenging. For larger firms or those that are less tech-savvy, the problem becomes even more complex.
When discussing basic document management, we can distinguish two key stages:
Document Generation: This includes creating basic document types — such as rich text documents, spreadsheets, and presentations. It also covers document collaboration (like co-editing), managing review cycles and ensuring a consistency in writing style and lay-out across different documents.
Document Archiving and Sharing: This involves storing documents securely while enabling version control, easy retrieval (ideally via robust search), and controlled access - both internally and externally.
For both steps, the strategy works best when everyone uses the same tools. Unfortunately, choosing these tools means reconciling conflicting needs, such as:
Collaboration with external parties
Cross-platform compatibility (Linux, Mac, Windows)
Different user needs: developers may prefer simple, version-friendly formats, while sales or marketing teams may want polished, well-formatted documents
Varying skill levels: complex tools may suit developers but be overwhelming for business users
For document generation this leads to debates over tools like:
The Office stack: Word, Excel, PowerPoint
The Google stack: Docs, Sheets, Slides
Technical tools: AsciiDoc for text; JSON, YAML, or XML for structured data
Collaboration platforms: Confluence, GitBook, Docmost, Asana, BookStack
Design tools: Adobe InDesign, Sketch
Advanced document systems (component content management systems - CCMS): MadCap, Author-IT, Paligo, Document360, Heretto, Kontent.ai, Xyleme
For document archiving and sharing, these vary widely too, including:
Version control systems: Git (via GitHub, GitLab, Bitbucket)
Cloud drives: Dropbox, Google Drive, OneDrive — offering cloud sync with offline access
Enterprise solutions: SharePoint, Box or Huddle
Specialized platforms: CMS tools or specialized platforms like Zeplin for design collaboration, Salesforce/Zendesk for support documentation.
In all cases, choosing the right tools is about balancing factors such as:
Usability: Developers may prefer command-line tools; others want intuitive, visual interfaces with wizards and contextual help
Content Reuse: Ability to reuse content across multiple documents and export in different formats
Accessibility: Supporting both online and offline work
Localization: Enabling translation into multiple languages
*Client-imposed constraints: Adopting modern tools is great, but not if all your major clients still use legacy systems.
Collaboration: Real-time and concurrent editing, comments, and user-friendly review interfaces
Cost
Integration: Compatibility with import/export needs and other platforms (e.g., pulling stats, updating documentation from code annotations)
Security: Fine-grained permissions, external access control, time-limited availability, authentication, and auditing — even internally
Versioning: Rollbacks and branching for divergent document versions
Searchability: Folders, tags, metadata indexing, and full-content search for quick, reliable document retrieval
Sometimes, companies use different tools for active documents versus finalized ones. But syncing across platforms is still a major hurdle.
While dozens of tools exist to address this challenge, very few companies have truly solved it. The main hurdle is user behavior — each person has their own preferences and habits, and most are resistant to change. As a result, enforcing a one-size-fits-all solution is rarely effective or well-received.
Looking forward, GenAI tooling may well offer the breakthrough needed. By embedding all content and documentation into an AI model, it becomes possible to instantly retrieve information, interact with documents in a human-like way, and even generate new documents tailored to specific styles, layouts, or content focuses. This shift could drastically reduce the overhead of document creation and management — and it’s very likely the future of how we handle documentation.
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