With the increased competition in the financial services landscape (between banks/insurers, but also of new entrants like FinTechs and Telcos), customers are demanding and expecting a more innovative and fluent digital user experience. Unfortunately, most banks and insurers, with their product-oriented online and mobile platforms, are not known for their pleasant and fluent user experience. The trend towards customer oriented services , like personal financial management (with functions like budget management, expense categorization, saving goals…) and robo-advise, is already a big step in the right direction, but even then, managing financials is still considered to be a boring intangible and complex task for most people. Virtual (VR) and augmented reality (AR) could bring a solution. These technologies provide a user experience which is more intuitive, personalised and pleasant , as they introduce an element of gamification to t...
A weekly blog with articles on the future of financial services sector and more particular specifically Fintech, but also on topics, like IT and digitalization and its impact on the world (like e.g. mobility). #fintech #bankingsector #innovation #bankingtechnology