Bankloch

On a yearly basis billions of euros are   donated to charity . This is done in all forms, i.e. from companies or individuals sponsoring charity events, to buying items of charity organizations all the way to the most easy form of donating directly money via a credit transfer or direct debit. Although this results in enormous money transfers, the   customer experience   for most of those donations is   not that great and far from frictionless . As all eCommerce players know a frictionless user journey and especially a frictionless check out procedure is critical to reduce the rate of abandoned shopping carts. This is no different when donating money, i.e. a good user experience means that people will not abandon their donation and will be more inclined to do again a donation in the future. This blog gives a description of different forms of online donation (so excluding any physical events or physical sales) and identifies a number of opportunities for improvement. Do...