There is a clear trend with the young generation to be averse of credit cards . They have seen from their parents what a too high usage of credit cards can lead to and at the same time feel that credit cards are complex and lack transparency. The rise of BNPL (= Buy Now Pay Later - see my blog " Buy Now Pay Later - A credit in disguise? - https://bankloch.blogspot.com/2021/07/buy-now-pay-later-credit-in-disguise.html" ), is a clear consequence of that, i.e. these companies provide a different means to the same end (buying a good on credit), but with a better user experience and more transparency (or at least the feeling of more transparency). As a result of this shift, a potential gap is rising on all loyalty and reward programs offered by most (credit) card schemes . These advantages are a huge market, although these rewards are often more the perception of getting value than receiving actual value (as very few people actually con...
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