When we think about the concept of financial inclusion and more particularly about underbanked and unbanked populations , we often picture developing countries where access to banking services is limited. However, it might surprise you to learn that even in developed European countries, where banking services are abundant, a sizable portion of the population remains excluded, falling into the category of the "underbanked". The term "underbanked" refers to individuals or businesses that lack access to the financial services they require to help them manage their money and improve their economic well-being and this at a reasonable (acceptable) cost. This issue is more prevalent than commonly acknowledged and extends beyond financially disadvantaged individuals. There are four primary causes of being underbanked: Niche Needs : Some customers have highly specific requirements, rendering the market too small to support dedicated services or products tailore...
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