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Showing posts from December, 2025

Privacy as a Competitive Differentiator: Turn Privacy into an Asset

Not long ago, data privacy was seen primarily as a regulatory hurdle, i.e. a checklist to avoid fines. But in the wake of major data scandals like Facebook/Cambridge Analytica, the Marriott data breach or the Equifax data breach, privacy has evolved. It is no longer just about compliance. Today, it is a strategic lever that can build trust, drive differentiation, and even unlock new business models. As consumers become more aware of how their data is used, companies are being forced to rethink the value and the risk of data. In a digital economy where trust is currency, privacy has become the exchange rate. This growing focus on privacy is fueled by several key trends: Exploding data breaches : With mandatory reporting (e.g. GDPR), more incidents are now visible. Expanding attack surfaces : APIs, cloud platforms, mobile apps, and open channels create more exposure. Sophisticated attackers : Hackers use both technical exploits and social engineering. Informed consumers : People now dema...