In recent years, there has been a growing trend among companies across different sectors to build ecosystems or even super-apps. These ecosystems typically include a range of services and products designed to meet the diverse needs of consumers in their daily lives. While each company may approach this from a different angle, their ultimate goal is the same: to create a one-stop-shop for all their customers' needs . One of the most notable examples of this trend is observed in the tech industry , where companies such as Amazon, Apple, and Google have created vast ecosystems that encompass everything from e-commerce, cloud computing, and financial services to entertainment. These companies have leveraged their existing strengths to expand their offerings and provide a seamless experience for their users. For instance, Amazon Prime offers not only fast and free shipping but also access to streaming music and video content, as well as discounts on groceries and other products. How
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