In today’s rapidly evolving business landscape, innovation is the lifeblood of modern companies . Those that prioritize and integrate innovation into their core strategies not only stay ahead of competitors but also drive industry trends. However, fostering a culture of innovation requires deliberate actions and strategic initiatives. While many companies claim to be innovative, often this is only seen in a few high-profile projects that rarely extend beyond the proof-of-concept phase. For a company to truly be innovative, it must create an environment where every employee can contribute to innovation . This is challenging, as daily business tasks often leave little time and energy for new ideas. Thus, it is crucial for top management to create the right conditions for innovation to thrive. Good innovation requires therefore actions on multiple fronts: Linking the Business Strategy to the Innovation Strategy : A strong connection between a company’s business strategy and its innova
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