Regrettably almost all of us have to deal at one point in time with the passing away of a loved one and the associated financial administration to handle the succession. Obviously this is an emotional activity, where a personalized, empathetic and frictionless service from the bank are essential . When a customer is grieving, the last thing he wants is to deal with an inefficient and bureaucratic process at the bank of the deceased person. Unfortunately at many banks succession management is still a very manual and difficult process , despite the fact that certain banks have to deal with hundreds of cases every week. Furthermore communications and marketing campaigns rarely take immediately such announcements into account, resulting in painful messages sent to the heirs of the deceased person. The reason for this lack of efficient and personalized processing is obviously the fact that succession management is a very transversal process in a bank, impacting al...
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